There’s no point having a website if no one can find it! Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website from search engines by getting your website a high ranking in the “Search Results”.
- 90% of all Internet traffic is generated from Internet search engines.
- Top 10 organic positions receive 78% more traffic than those in positions 11-30
- 99% of Internet searchers do not search beyond the top 30 results.
Despite the fact above, most small business websites are NOT optimized for search engine visibility. Does your website fail to show up on Google or Yahoo when a prospect searches for your products/services?
Optimizing a dental website includes key-phrase research, increasing the number of inbound links to your website, and a wealth of other strategic web page adjustments. SEO is an absolute necessity if you want to connect with the hundreds of potential patients who are using search engines today. Does your website show up on Google, Yahoo, and Bing?
The Importance of Organic vs. Sponsored Listings
Many inexperienced dental web designers spend their resources and time listing sites in the sponsored section of search engines. Sites must pay to appear in the sponsored listings or else they will be removed. The rank of organic listings, on the other hand, is constantly in flux. Sites receive top organic rankings on search engines based upon complex and unpublished algorithms. The real difference between the two? Studies have shown that over 70% of all search engine clicks are on organic listings.
Organic search results are more effective than paid search results because:
- Although there is no direct cost involved, the returned results are 100% relevant to the keyword because they are based on quality content and keyword match.
- Nearly 70% of search engine users click on organic search results and especially the 10 first organic results that appear in search engines. This generates more traffic for the website.
- Nearly 75% of search engine users feel that organic search results are more relevant than pay-per-click ads.
- Nearly 66% of advertisers report that they don’t fully trust pay-per-click ads.
- Websites that are linked to organic search listings are more likely to achieve higher rankings in search engines and maintain a record of high ranking history, which allows for higher traffic levels over time.
Be sure to check our other posts for more dental web design resources!