B efore planning or designing a home page for your website, you should take a minute to think about what kind of visitors you expect to attract. By anticipating your target audience, you can ensure your home page will contain the type of information that will interest and engage your potential website visitors.
Following is a list of the 3 most important things a home page must do:
Let your visitors know they are in the right place.
Answer the questions: “Who are you, and what do you do?”
Communicate your unique value proposition.
Answer the questions: “How are you different than any other practice, and why should I do business with you?”
Engage your visitors and get them moving deeper into the site.
Answer the questions: “Where is the information I am looking for, and why should I click?”
Every user has different needs, and has come to the site for his/her own reason. In providing a relevant link for each type of visitor, you don’t have to worry about prospects navigating away from your home page. Anticipating the types of questions they are going to ask about your office and services, and communicating the answers effectively, facilitates momentum. This momentum causes visitors to “click” – to enter deeper into your site, and learn more about you.
Give visitors a reason to stay! Grab their attention from the beginning, with a dynamic and engaging home page.