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Dental advertising regulations: don’t break the rules

Dental Website Design,Resource Blog

Don’t compromise your good standing with professional regulating bodies!

Many dental professionals don’t realize that they are responsible for any and all communication that has a bearing on their practice – including their website!¬†Canadian and American dental websites must be in full compliance with all the guidelines for professional advertising set forth by their state, provincial, and national professional regulating bodies.

For example, most Canadian regulating bodies strictly ban the use of testimonials in any dental marketing. In addition, dentists are not allowed to imply of superiority or make claims that are not objectively verifiable.

Be sure that anyone you permit to be involved in marketing your practice understands your professional obligations and doesn’t compromise your good standing with these organizations.

Be sure to check out our other posts for more valuable dental practice marketing information.

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