We wrote this guide to give our readers a first-hand look at our approach and shed some light on the common pitfalls that cause most dental websites to fail. We hope this will make it easier for you to find the best solution and that you’ll consider working with us on your next project.
If you’re the only practice in your area with a properly developed website, you’re sitting on a goldmine!
Why Most Dental Websites Fail
The fact is that most dental websites are a complete and utter waste of time and money because they don’t generate results. The failure of any website can always be attributed to just two fundamental reasons:
- Not enough visitors are coming to your website.
- Not enough visitors are taking the desired action (requesting appointments, etc.)
Get it Right and Prosper
Imagine a website that generates patients… not just patients, but patients who live nearby and are looking specifically to buy what you’re offering. A properly serviced website frees you to focus your energy on building your practice, instead of worrying about how to attract, retain, and communicate with patients. All that’s left for you to do is respond to the inquiries and schedule the appointments!
Mistake #1: Too Much Design… Not Enough Conversion
How many web designers stress “conversion” as their primary objective when creating a website? Next-to-none! That’s because web designers focus on just that, “design”, without respecting the real business objectives that should exist behind every website.
A good website developer will build a website for maximum conversion, making it as easy as possible for prospects to do business with you.
Proven methods to increase conversion include:
- built-in contact forms so prospects can make inquiries from any page of your website immediately as they arise (increasing the likelihood that you’ll establish a connection with patients)
- clear calls to action
- assurances of privacy
- utilization of knowledge about eye-scanning & sweet spots
- strategic layout design that balances user needs with business objectives, and
- persuasive website content (the “text” content of your website) that properly educates visitors about the value of your services and motivates them to take action
A conversion oriented website balances design & aesthetic requirements with user needs and business objectives.
Read on to our other blog posts for more dental website mistakes.