When you think of marketing you probably think “service”. If a website is a form of marketing, why do most companies try to sell you their websites as products? They hand over a static website and say “Here’s your website Doctor, good luck!”, and it just sits there.
A website is like a car. To keep it running smoothly and generating consistent, reliable results, it must be professionally maintained on a monthly basis. It must have it’s oil changed regularly. If you’re like most dentists, you’d probably have more important things to do than maintain a website.
Flash animation is a great way to capture a visitor’s attention and add distinction to your website, but most dentists use Flash improperly, in a way that repels visitors.
Countless dental websites utilize the “FLASH INTRO” – a mini introductory Flash movie that users must sit through before they have access to the rest of the website.
Don’t compromise your good standing with professional regulating bodies!
Many dental professionals don’t realize that they are responsible for any and all communication that has a bearing on their practice – including their website! Canadian and American dental websites must be in full compliance with all the guidelines for professional advertising set forth by their state, provincial, and national professional regulating bodies.
There’s no point having a website if no one can find it! Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website from search engines by getting your website a high ranking in the “Search Results”.
Don’t make a bad first impression with amateur copywriting. The single most important difference between a website that converts new patients and a website that fails is the proper use of “copy” (the text content of your website). Most dental websites overemphasize the features and services of their practice, and don’t focus enough attention on the patient and his/her motivations. The secret is to write for the reader.
We wrote this guide to give our readers a first-hand look at our approach and shed some light on the common pitfalls that cause most dental websites to fail. We hope this will make it easier for you to find the best solution and that you’ll consider working with us on your next project. (more…)
Did you know that you are responsible for any and all communication that has a bearing on your practice? Be sure that anyone you permit to be involved in marketing your practice understands your professional obligations.
We’ve got News for You: The Days of Print Ads are Coming to an End. The effectiveness of traditional direct-mail, and print advertising continues to decrease as more and more people turn to the web to search for local businesses. The first place people go to find a dentist is the internet, using search engines like Google or Yahoo. (more…)
There are many practices with mediocre websites. It’s easy for prospects to spot an amateur from a professional. The adage rings true – “Nothing in marketing is Neutral”
. What this means is that if your website is not enhancing your practice image, conveying a clear message, and attracting new patients, it’s actually having a negative
effect on your business. (more...)
B efore planning or designing a home page for your website, you should take a minute to think about what kind of visitors you expect to attract. By anticipating your target audience, you can ensure your home page will contain the type of information that will interest and engage your potential website visitors.